Customizing the Internet Keyboard 350 multimedia player key

After drowning my faithful old keyboard with my morning coffee, I had to replace it and, after taking some time to find a corded keyboard without a zillion useless keys, without shiny platic, with cursor keys in their standard location, and a reasonable touch feeling, I bought an OEM version of the Logitech Internet Keyboard 350 USB and am indeed quite satisfied with the keyboard look and touch.

No driver

Now, minimal though that keyboard is, it still has these small multimedia keys on top, and under XP they're handled by default. Most choices were just fine, but the media player defaulting to RealPlayer didn't fit my wishes: I'd rather run VLC in these cases to show FreeTV. But the keyboard isn't supplied with a driver, and installing Logitech's setpoint™ actually removes functionality to these keys when compared with the XP default driver. So exit SetPoint and back to the default driver.